Helpful, consistent content creation is the key to organic search traffic and engagement.
They say that to be successful and get traffic to your website, you have to create “good content.” However, we at Law Dog Legal Marketing know that it’s not enough these days to just provide good content. Your prospective clients want an experience and they want to know you are the trusted and knowledgeable advisor in your area of expertise they’ve been looking for.
CONTENT LEGAL MARKETING FOR ATTORNEYS
In the 2017 online world in which we live, Inbound Marketing is the way to be noticed for being that Legal Expert and Trusted Advisor. We help our Lawyer clients refine their legal marketing message in a variety of mediums to reach their audience of prospective clients.
Interruption Marketing, or traditional Outbound Marketing, is the past, not the present or future of law firm marketing.
PROSPECTS ENTER YOUR ATTORNEY WEBSITE
FROM DIFFERENT PLACES
You see, you can’t assume that everyone is at the same stage of the attorney hiring process, so the content they are looking for will varying based on whether they are researching and gathering information on their legal problem, finding a Lawyer who handles their problem or validating experience and credentials of an Attorney.
Most Lawyers do not even know who is coming to their website and what content they want. We analyze everything to determine what the legal consumer is actually searching for in the Lawyer’s practice areas and to create the content they want and need.
YOUR LAW FIRM MARKETING SHOULD PROVIDE WHAT THE PROSPECT IS LOOKING FOR
We then present it in a way that creates an enjoyable user experience; something that most law firm marketing fails at horribly. When prospects are faced with too much information at once, they just move on to somebody who will make it simpler and more helpful for them. We use search engine optimization to know what prospects are looking for and what your law firm marketing content should focus on.
PUBLISH CONSISTENTLY ACROSS
We help our Lawyer clients convey their expertise in a variety of media channels (search, social media, paid promotion) to deliver compelling content to attract new clients. Consistent content creation based on sound SEO research and promotion is what make you get found through online search and give what your clients are looking for to solve their legal problem.
Whether it’s helping you write and publish Blog Posts, Produce your Podcast or Shoot and Edit Videos, we are here to guide you to creating the content your prospects are searching for and make it easy and enjoyable for them to consume it so they know that you are the trusted authority they have been looking for to help solve their legal problem.