Legal Marketing Using Holistic SEO
ho·lis·tic hōˈlistik/Submit adjective – PHILOSOPHY characterized by comprehension of the parts of something as intimately interconnected and explicable only by reference to the whole. — Merriam-Webster Dictionary Everyone wants their law firm website to rank high for free on search engines (Google, Bing, Yahoo, etc…) in the organic results section of the SERP (search engine results […]
How People Hire an Attorney in 2015
When people are seeking an Attorney, they go through several stages before they actually hire one. Knowing what you can provide to them at each stage will give you an obvious advantage in your law firm marketing if you meet their expectations. Be aware that there are many ways to do this but knowing what […]
The 3 Biggest Lawyer PPC Mistakes and How Fixing Them Saves You Thousands of Dollars
I was recently conducting some keyword research on a new PPC campaign I was creating for one of my Attorney clients. One of the very first things I do when I put together a new PPC (pay-per-click) campaign on Google AdWords is I study the Competition. By surveying the landscape of the state of the […]
The Art of Persuasion in Legal Marketing
All marketing is Persuasion. It is the art and science of getting people to hire you for your services as an Attorney. In order to persuade a new client to hire you, they first have to know of you. In other words, it’s pretty tough to get someone to come in to meet with you […]
